YouTube Comes to Roku as Google Bets on Content
On top of all of that, Brandi, Miley’s lookalike older sister , will bring fans “Seriously Social,” where she’ll recap the entire family’s weekly Twitter and Instagram posts — if you can handle it, of course. Even Miley’s half-brother, Trace Cyrus, best known as lead singer of the now-defunct band Metro Station will take part in the YouTube channel. But, sadly, it seems doubtful that the “We Can’t Stop” star herself will find time to participate on a regular basis, given that she’ll be launching her U.S.
More right here:Cyrus Family Plans Internet Domination With ‘Seriously Cyrus’ YouTube Channel
Representatives of both Roku and Google, which owns YouTube, declined to comment on the deal beyond the blog posts. See also: 14 Google Tools You Didn’t Know Existed The deal represents a major coup for Roku, which lost its unofficial YouTube channel in 2010. Since then, Google struggled with its “Google TV” products and went in a different direction with Chromecast , which streams online content directly to a television. Google’s decision to bring YouTube back to Roku highlights an acceptance that in order to become a major content provider, Google will have to partner with companies that compete in other areas, such as streaming devices, says Rob Frieden, a professor of telecommunications and law at Penn State University. “It’s better to get that content out there and take advantage of new possibilities for ratings,” he says. “Google is going to win, and if they have to cut in Roku and the black box having failed with Google Television that’s fine.
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YouTube Confirmed As First Founding Partner Of MIP DIGITAL FRONTS
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