YouTube Network Fullscreen Officially Launches Channel+ Service for Brands
A full-fledged “YouTube celebrity” and former Amazing Race contestant , Graceffa has over two million subscribers to his daily vlog, and his videos http://novelconcept.org/a-brief-history-of-youtube-infographic/ are regularly viewed by hundreds of thousands of youngsters who should really be watching absolutely anything else. And if you’re not mad yet, just wait to find out how much he made last year. One day last week, Graceffa parked his car in front of someone’s driveway and the driveway’s owner had his car towed away. Naturally, Graceffa took to his YouTube account to bitch about the “slut” who couldn’t get his “fat ass” out of his own driveway because it was being blocked by a stranger’s car. Well, as it turns out, that slut was actually comedian Nate Clark , who, happily, has a YouTube account of his own .
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The Collective is also working with entertainment industry veterans in this new medium. Together with producer Anthony Zuicker, the creator of CBS’ CSI franchise, they’re launching BlackBoxTV, a horror/sci-fi YouTube channel, today. The Collective’s aim is to straddle the worlds of TV and online, with an emphasis on getting the new media stars to old media.
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YouTube Wants You to Vote in Its First-Ever Music Award Balloting
Fullscreen, a multi-channel network with over 15,000 YouTube channels under its management, has been quietly using Channel+ two years now, but officially launched the Channel+ initiative today with more features and as a separate, dedicated business division within the company. The three new features for advertisers unveiled with the launch are: Brand Amplifier, which will identify and partner the proper YouTubeevangelists with specific brands, Community Management, which helps brands conceptualize and navigate YouTube as a social network, and Channel Programming, which repurposes content and creates video mash-ups for brands to use on the channels they want to advertise on. In its alpha stage, Channel+ operated as a management and tools service for Fullscreen creators that helped them optimize SEO, strategize for growth and provide competitive analysis. In its new form, Channel+ will continue to do the same but will also offer Fullscreens team of personal strategists to now court and assist brands directly. Fullscreen COO Ezra Cooperstein said: Over the past two years, weve been working to help brands garner the maximum possible return from YouTube. With this update we seamlessly facilitate brands to create a thriving community and achieve exponential growth. With Channel+ weve been able to increase brand views 2200 percent and grow subscribers 1500 percent across more than 100 channels, as well as give our partners an easy way to protect and manage their content, and better understand their audiences behavior. Fullscreens YouTube clients include media companies like NBC, Fox, General Electric and Cartoon Network. Their creators include YouTube talents such as Sam Tsui , Jack Vale , David So and Lindsey Stirling . Last week, Maker Studios released Maker Max , their own initiative to help shore up brand relations and provide advertisters with more resources. Also see:
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AwesomenessTV and Universal Cable Productions Launch Musical Drama “Side Effects”
The new service, designed to give paying subscribers commercial-free access to music videos on their portable devices – as well as the ability to store videos and playlists on these gadgets – underscores the importance of smartphones and tablets to YouTube’s future. “Mobile is becoming absolutely enormous for YouTube,” said Forrester Research analyst James McQuivey. “The fact is that music has always been a medium that most people are going to want to carry with them and have available at all times. When … you add the visual component of the music video, you’re simply sweetening a pot.” YouTube executives have said about 40 percent of its viewing already happens on mobile devices. Indeed, more than 50.5 million Americans watched videos each month on their cellphones in the second quarter of the year, according to measurement firm Nielsen. Music videos are among the most sought-after content for YouTube’s 1 billion global users, with a popular song like Miley Cyrus’ “Wrecking Ball” or Robin Thicke’s “Blurred Lines” attracting hundreds of millions of views. This has made YouTube the dominant online music site, dwarfing its few competitors.
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YouTube subscription music service to go for mobile dollars
The soundtrack, which is being distributed by Universal Music Group, will also be available digitally. UCP will distribute the drama through various windows and platforms, including international territories, digital download and VOD. An ensemble cast featuring top YouTube stars and up-and-coming actors, Side Effects stars Chester See (ChesterSee), Meg DeLacy, Lulu Antariksa, Cade Canon Ball, Finn Roberts, Keli Price, Lia Marie Johnson (LiaMarieJohnson), Taryn Southern (TarynSouthern), Meghan Rosette (MeghanRosette), Vincent Cyr (IamCyr), plus Jason Manuel Olazabal and Bruce Thomas. It also features Top 40 hits including Ke$ha’s “C’Mon,” David Guetta’s “Titanium,” and P!nk’s “Try,” and is told from the perspective of 16-year-old Whitney Connolly (DeLacy), who is prescribed a medication that comes with an interesting side effect musical hallucinations — as she struggles with the death of her mother and the disappearance of her father. “We are convinced that YouTube will become a new launching pad for long-form television style content, which is why we decided to debut a 42-minute version of Side Effects on AwesomenessTV” said AwesomenessTV CEO and founder Brian Robbins. “Side Effects combines YouTube stars and trends with television narrative and production values, which we believe will be the wave of the future, particularly for our teen/tween audience.” Continued Robbins, “Because music is such an integral part of Side Effects, we are thrilled to be working with Universal Music Group to offer a companion soundtrack album. Covers are a huge trend on YouTube and soundtracks have a long history of driving tune-in on television.” To view “Side Effects,” click here . To purchase the “Side Effects” soundtrack, go here . Side Effects executive producers are Brian Robbins, Joe Davola, Shauna Phelan, series star Chester See, and Allison Schroeder (Mean Girls 2 and 90210), who also wrote Side Effects. The series is directed by Grammy nominee Matt Stawski (Cee Lo Green’s “Forget You”). Side Effects marks UCP’s latest program to launch on YouTube since the 10-part web series Battlestar Galactica: Blood and Chrome premiered on Machinima last year, garnering more than 8 million views.
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YouTube stars get Hollywood superagents
The event will be held at Pier 36 in New York City, along with simulcast performances from other locations around the world. Fans will choose their favorite artists in six categories, including Video of the Year, Artist of the Year, Response of the Year, YouTube Phenomenon, YouTube Breakthrough and Innovation of the Year, according to organizers. Nominees in the Video of the Year category include Demi Lovato for “Heart Attack;” Girls’ Generation for “I Got A Boy;” Justin Bieber, featuring Nicki Minaj, for “Beauty And A Beat;” and Selena Gomez for “Come & Get It.” Artist of the Year nominees include Eminem, Epic Rap Battles of History, Justin Bieber, Katy Perry, Macklemore & Ryan Lewis, Nicki Minaj, One Direction, PSY, Rihanna and Taylor Swift. “In the run-up to the YouTube Music Awards, five music events will be streamed from around the world on YouTube, culminating in the live awards celebration at Pier 36,” the post continued. “The shows from Seoul, Tokyo, Moscow, London and Rio will kick off at 5 a.m.
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